I, Alice, am on a mission to help all the other parents who struggle to find high quality, classic, comfortable, affordable clothing for their boys that’s free of motifs and prints. 

Little Prince London was launched in 2019 after I'd spent an embarrassing amount of time searching for clothes for my little boy. I would get so frustrated because there seemed to be rails full of pretty dresses but I felt boys were really overlooked.

The tractors, cars and dinosaur print clothing that seems to be so popular in the shops is not really my style, so I've been on a mission since then to replace what's missing from the high street.

Our clothes are made from high quality cotton (plus a tiny bit of spandex in the leggings to make them extra comfortable!) that wash excellently - perfect for both your outdoor adventures and indoor play dates! They come in a variety of colour ways allowing you to mix and match and wear to all kinds of occasions.

We offer same day worldwide shipping plus free UK returns and exchanges.

If you have your own shop and you're interested in becoming a stockist, please email me alice@littleprincelondon.com

Thank you to everyone who has supported me from the start. 2023/24 is going to be a very exciting year for us!